Sunday, November 30, 2014

The accidental PIO

Alright everyone, welcome back from the kickoff to the holiday season here in the United States - Thanksgiving. I hope that everyone was able to spend some quality time with their families, enjoy a little turkey and maybe even get a little holiday shopping done.  I think my greatest accomplishment this weekend was serving up this gorgeous smoked turkey from my grill.

A bird of exquisite beauty...
There's nothing quite like cooking a turkey on the grill outdoors in November when everyone else is shoveling snow...

Enough of rubbing it in with the weather. Today, I am pleased to announce that Melissa Agnes of Agnes + Day: The Crisis Intelligence Firm released the podcast we recorded a few weeks ago called The Accidental PIO.  Melissa is an excellent interviewer, and the hour plus of our conversation just flew by. We touched on several topics, including:
  • Strategies to help you excuse-proof disaster planning
  • How to reshape your message to make an impact and reach your audience in new ways
  • Digital communication strategies for your PIO toolbox
  • Tips for feeding the media to inspire them (and make their jobs easier) to help share your important messages and stories.  
Internationally-renowned crisis preparedness speaker Melissa Agnes is a whiz when it comes to media relations.
Give it a listen, and I hope that you find some of the information useful in your crisis preparedness efforts, and I look forward to working with her again in the future.


Tom Iovino, Public Information Specialist
Pinellas County, Florida

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