The problem is that for many people, they mean well, but they may not be aware of how to actually do the task you need them to do. Again, it's not that people are ignorant, they just don't have disaster preparedness in the fore of their minds as many of us do, and they may not have the know-how to take the proper steps. Or, even worse, they may have heard the 'old wisdom' of doing things a certain way, but don't understand how worthless - or even dangerous - these incorrect methods can be.
|Taping windows before a hurricane arrives|
Despite all of the times we have explained to people why taping their windows is just a myth, we still see tape going up when hurricane threatens.
What we needed was a way to demonstrate once and for all why taping windows was such a bad idea. Fortunately for us, we have a local high school whose mascot name is the Hurricanes - Clearwater High School. In Florida, students can also qualify for scholarship dollars through the Bright Future program if they perform a number of volunteer hours. With a little bit of thinking, a few phone calls and some imagination, we came up with the Tape Strikes Out video, one of our most popular on the YouTube channel.
By using a bit of humor, a few video cameras and an explanation of why taping is ineffective, we were able to show with no question why shuttering windows with plywood is far superior to taping them.
While our efforts were just a small drop in the bucket, the idea was picked up by other organizations, namely the Federal Alliance for Safe Homes. Their Go Tapeless campaign of a few years ago built on the momentum we had started in our county, pushing the message nationwide.
|FLASH invites you to Go Tapeless|
Tom Iovino, Public Information Specialist
Pinellas County, Florida