But, I will wager that you walk past some of the best marketing lessons at least once a week - at the grocery store.
|The eyes have it|
What does this have to do with risk communication? I'm glad you asked. Let me show you something.
|The back of a box of brownies|
Is this the side that the manufacturer wants you to see first? Absolutely not.
Now, can I ask why much of our disaster preparedness outreach information looks like this?
|Storm surge information on FEMA's website|
Now, what if you saw something like this?
|Our storm surge banner|
This is, in effect, the front of the box of brownies when it comes to storm surge awareness. And, once we get their attention and they see what kind of impact storm surge has, that's when we can hand them more information about what causes storm surge, how they can find their evacuation levels and a host of other survival tips that can help save their lives.
The lessons are all around us. We just have to stop and ask ourselves, "how can we improve our outreach?" You just might be surprised where you can find the answers.
Tom Iovino, Public Information Specialist
Pinellas County, Florida