|Me; Kevin Tunell from Yuma, Arizona; Joe Farago from Florida and Larry Hill from Virginia|
Back in 1989, that was pretty much all you needed. Other than faxes, phones and mail, how else would a PIO get in touch with a reporter? And, what was media outside of print, radio and TV? Those were indeed simpler times, and while the classes were updated through the years, those updates were scabbed onto the existing framework, making for some awkward transitions in the course material.
|A press conference held in the early 1980s|
Our job was to blow the entire course of study down to its framework and ask very important questions. Why should we keep doing the course? What are the critical skill sets that are important moving forward? Most importantly, how do we stop approaching social media and the internet as something 'new' and just start seeing it as another tool in the PIO toolbox?
|The reporter's tools may change, but the skills are still necessary|
Once that happens, I look forward to sharing with you some of the important changes that were made to the program.
Tom Iovino, Public Information Specialist
Pinellas County, Florida