The New York Times
Sept. 29, 2014
It's a public information officer's worst nightmare. You are working the scene of a small incident that doesn't seem too terribly important when your phone starts ringing incessantly, with reporters barraging you with questions that seem to be coming totally out of left field. What gives?
|Illustration originally appeared with the New York Times article|
A fascinating read about just how quickly news can spread online, and why it's important for public information officers to stay on top of emerging social media trends.
Tom Iovino, Public Information Specialist
Pinellas County, Florida