It means waking early to a call from someone in the field telling you that there's 'something' going on, and that they may need some media support.
|A sight you never want to see near a sanitary sewer pipe|
It's about gaining the confidence of the incident commander and assuring him that the more information you have, the better you can do your job.
It's about becoming an instant expert on pipe diameters, pump pressures, air locks and valves, so you can effectively communicate these things to the public through the media.
|The nearby school's PIO delivering important messages to the parents and students|
It's about spelling your first and last name - correctly - and giving your title about a thousand times as each of the reporters does an interview trying to find those facts.
|Neither snow nor rain nor heat nor gloom of night ...|
It's about early morning rising to find that the utility workers have done an outstanding job busting their tails through a long, difficult night.
|Utility workers and contractors working side by side to fix the problem|
It's about remembering that you have a smartphone with an HD camera on your hip to catch the moment the flow of the pressure main is turned off, and having it aimed in the right direction when the awesome moment happens.
If you can imagine that, yes, than you can imagine what it's like being part of a PIO team on the scene for the duration.
Tom Iovino, Public Information Specialist
Pinellas County, Florida