|The storm-vulnerable Jersey Shore|
But, two years ago today, Hurricane Sandy changed all of that. The storm raged ashore in the vulnerable northeast with a tremendous wind field, storm surge and heavy rains. Both my mom - living on New Jersey's southernmost point Cape May - and my dad - living by a wooded lake in north Jersey - took tremendous impacts from the storm. The Jersey Shore and New York City took some tremendous impacts from the storm, and help was needed.
|Storm damage along Rockaway Beach|
|Here I am, inventorying containers in the city's supply warehouse|
Given that experience, I turned to Tumblr, a free blogging software tool that would allow me to embed photos, videos and links to other resources to show the full effect of the storm. That's exactly what I did working from the logistics center in the Bushwick neighborhood of Brooklyn for a ten day deployment. You can read the blog here.
A funny thing happened while writing that blog. Our office promoted it to the members of the Tampa Bay media market. The team sent from the city of Boston to assist at the logistics center used the blog as part of their reporting toolbox, as did the team from the state of Texas that followed. Even the New Yorkers themselves were turning to the blog to get a better picture of what was happening in the logistics center.
|The returning Central Florida team at Tampa International Airport briefing the media|
Tom Iovino, Public Information Specialist
Pinellas County, Florida