|Then Mayor Rudy Guiliani and Secretary of Defense Donald Rumsfeld at a news conference following the attacks|
|The Pentagon in Arlington, Virginia shortly after the attack|
|New Yorkers react emotionally watching the events unfold in Manhattan|
That's when we as a group had an epiphany ... when something bad happens in our communities, it is the local officials who will step to the fore to take control of the situation. While our law enforcement and fire rescue communities have mutual assistance compacts in place, what about our public information teams? As event as small as an accident on an arterial road may require the assistance from your colleagues, and a large impact event may leave you scrambling for help in a very difficult situation.
Now is the time to make those connections. Call a meeting of your local PIO colleagues. Get to know them and how to reach them. We can't do it by ourselves. Together, we are stronger. The time you invest now in making these connections will pay dividends when you need them most.
Tom Iovino, Public Information Specialist
Pinellas County, Florida