While it was awesome work, it also took a ton of hard work to raise the funds to make that happen. When I was there back in 1991 and 1992, one of the big fund raising events they held was a benefit triathlon. This event was huge, with hundreds of racers and thousands of volunteers to make everything go off without a hitch.
|Racers remaining refreshed|
|Assignment editors chasing down stories|
Many times, we wonder why they won't cover our events and stories.
Could it be that we're not helping them along the way, serving as that 'refreshment station' where they can stock up on story ideas?
As this year's hurricane season started, we struck on an idea in our office. Each week during the six month season, reporters are asked to do hurricane stories by their assignment editors. They also have to do the regular news that happens every day, so, it becomes a challenge for them to come up with good ideas for hurricane stories.
|Enlisting the help of our media partners during a hurricane presentation|
It's all in there. From what to do with exotic pets to how to prepare a car for a potential evacuation. From which openings on your home to harden to how to soften the blow of a disaster to children.
At our annual media day event, we passed out copies of this information sheet to the reporters in the room and told them where to find it on our website. Now, with two hurricane articles per week for the entire season, there should be no reason for the reporters to be caught without a story idea.
While we use this information for hurricanes, it could easily be applied to other events.
And, when you help the media help to get your information out, and the reporters don't have to chase you down for the ideas, everybody wins!
Tom Iovino, Public Information Specialist
Pinellas County, Florida