Winning with the News Media
By Clarence Jones
This is one of those books I got, read, re-read, dog eared pages and highlighted so much, I had to buy a second copy.
The title of Jones' book tells the story - it's Winning WITH the News Media. His emphasis on cooperation with reporters was a revelation for me truly helped shape my attitudes and perception of members of the media and made me a much better public information officer.
Just about every page has a valuable nugget of information. From how to create soundbites that can effectively get your message across to dealing with nerves in front of a camera, it's a guide I reach for frequently.
Tom Iovino, Public Information Specialist
Pinellas County, Florida