Friday, September 19, 2014

The Weekly Read

Winning with the News Media
By Clarence Jones
ISBN:  978-0961960360

This is one of those books I got, read, re-read, dog eared pages and highlighted so much, I had to buy a second copy. 

The title of Jones' book tells the story - it's Winning WITH the News Media. His emphasis on cooperation with reporters was a revelation for me truly helped shape my attitudes and perception of members of the media and made me a much better public information officer.

Just about every page has a valuable nugget of information. From how to create soundbites that can effectively get your message across to dealing with nerves in front of a camera, it's a guide I reach for frequently.

Tom Iovino, Public Information Specialist
Pinellas County, Florida

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