Winning with the News MediaBy Clarence Jones
ISBN: 978-0961960360
This is one of those books I got, read, re-read, dog eared pages and highlighted so much, I had to buy a second copy.
The title of Jones' book tells the story - it's Winning WITH the News Media. His emphasis on cooperation with reporters was a revelation for me truly helped shape my attitudes and perception of members of the media and made me a much better public information officer.
Just about every page has a valuable nugget of information. From how to create soundbites that can effectively get your message across to dealing with nerves in front of a camera, it's a guide I reach for frequently.
Tom Iovino, Public Information Specialist
Pinellas County, Florida
https://www.linkedin.com/in/tomiovino
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