Wednesday, September 10, 2014

The Weekly Read

The Post 9/11 PIO
September 11, 2013

While this article was written last year, author Billy Hayes gives an interesting analysis on how the role of the public information officer has changed dramatically since September 11, 2001.

A well-trained PIO can quickly get the word out to the media
With the rapid advance in technology, communications and social media, it's more important than ever for a public information officer to be accessible, engaged and connected. While it may seem in today's rapidly evolving world that what you post to Facebook or Twitter could easily be overlooked, the eyes of the world really are watching, and they appreciate the official word you are putting out.

This article can serve as an excellent springboard for discussion on updating your communications plan.

Tom Iovino, Public Information Specialist
Pinellas County, Florida

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