That's why no matter what happens in the world, it always pays to pay attention to the incident, and to think to yourself, "what would happen if a reporter calls today or tomorrow? How could we handle that?"
|Buses flooded out by Hurricane Katrina's storm surge|
Understanding that reporters would ask us about our plans, our county and the local transit agency worked together to explore the issue. At first, a study was going to be conducted about who uses transit service and what routes would be the best ones to run. What we had failed to consider, however, was that the transit folks already had a mountain of ridership studies already in the books. That's how they determine where the buses should run on normal days.
|Get on the bus, Gus|
By the time the reporters started calling about the potential study, we already had the agreement in place, making for some great coverage, and helping to reassure our citizens that we were indeed thinking about their safety should the worst happen.
Tom Iovino, Public Information Specialist
Pinellas County, Florida