And, yes, still pictures can be your best friend when pitching to the media. For print and websites, they are hard to beat. Even for pitching to TV outlets, you can show the assignment editors what they will see when they show up, and give them material to use for their websites.
So, what are the top three tips I have picked up to help me while shooting?
Choose your camera wisely. Yes, most smartphones pack a nice, high-resolution camera on them. And, it's easy to carry those suckers with you wherever you go, and they do a good job for the most part. But, if you really want to get some nice quality shots, you probably want to look for something that functions solely as a camera.
|Mirrorless compact? DSLR? Who knows what the best choice is?|
And, don't get too hung up over the manufacturer. They all make respectable cameras. However, if you are buying cameras for your office, you probably want to stay brand-loyal so you can interchange lenses and other accessories.
Compose like you mean it. Anyone can take a snapshot, but you can really set your pictures apart from a snapshot by following the very simple rule of thirds.
|The rule of thirds|
|Who is that handsome man?|
Today's cameras are smart. Worried you won't be able to take good pictures because you don't know f-stops, ISOs or shutter speeds? Faggetaboutit. Today's cameras come packed with some really awesome sensors that make it difficult for you to mess up a shot. I'm serious. If you put the camera in it's automatic mode, it will meter the light, figure out what you are trying to focus on, set the sensitivity of the device. All you have to do is hold the camera steady and click away.
|Choose your mode|
Today's cameras can do all of this and a ton more. They can also serve as a video camera for you in the field, and they all fit on a tripod, so you can take those group shots with ease.
Don't think you can afford all the bells and whistles? The cameras that were released two years ago were packed with these capabilities as well. Check out some online auction sites or the manufacturer's websites for discontinued models. You might be surprised at what you find there.
The best words of advice that Scott Kelby gave us at the seminar I attended was to stop thinking about taking better pictures and go out to get practice. After all, you can delete all of the bad photos you take on a digital camera, and the great ones will make it look like you have been doing this for years.
Tom Iovino, Public Relations Strategist
Hillsborough County, Florida