|The movie poster from Romancing the Stone|
Of course, there was also Romancing the Stone, one of my mom's favorites. In this movie, urban novelist Joan Wilder (Kathleen Tuner) receives a treasure map in the mail from her recently murdered brother-in-law. Now on a quest to find its meaning, she travels to Columbia where she meets handsome and rugged adventurer Jack Colton (Michael Douglas), and hijinks ensue. At one point, held by the evil drug lord Zolo, she is asked the quote at the top of this article.
|Wildfires are common in Arizona|
|A scene of recovery from a hurricane|
In other words, how will your disaster befall you? Slow like the snail, or fast like the shooting star?
To which, I responded, "Who cares?"
Think about it for a minute. A disaster - any disaster - is going to go through several phases that are very similar.
- Preparedness. Whether it's hurricane, tornado, wildfire, monsoon or whatever season, some disasters tend to befall areas of the country - and the world - during particular times in the year, so we can think ahead to what actions our public needs to take to get ready. And, for those things that could happen at any time - a haz-mat situation, a nuclear power incident, an earthquake, well, preparedness can still be conducted. And, should conditions offer a bit of a head start (like waiting for the arrival of a hurricane or blizzard), that time can be put to very good use.
- Response. Once the disaster befalls an area, it's time to kick things into high gear. 120 mile per hour winds. A 7.2 on the Richter Scale. An EF-3 tornado. A train load of Methyl-Ethyl bad stuff derails. Once you know what it is you are dealing with, then you can spring your plans into play and save the day. You can communicate with your public to take the necessary actions to make sure they are getting away from the bad situation so they can start their road to recovery.
- Recovery. Oh, yeah, when the time comes to pick up the pieces, the need to communicate will be critical. Where can people get aid to rebuild their homes? Get their kids back to school? When will the mall reopen and the latest movies come back to the local theaters?
|Now, that's a stone to romance!|
Tom Iovino, Public Relations Strategist
Hillsborough County, Florida