"In the beginner's mind there are many possibilities, in the expert's mind there are few."That's some deep stuff. Very deep. It actually is the philosophy of Shoshin in Zen Buddhism, and if you think about it, it makes total sense.
|You might want to mediate on this post for a while.|
|OK, keep your cool, kid|
|I've just about seen it all, pal|
For the beginner, the real challenge isn't to look at the myriad of different ways that the job can be done. It's how to prioritize what's most important. It's an invitation to seek out the knowledge of more experienced PIOs and look at their plans. It's a need to sit down with members of the local media and ask the simple question, "What makes a good PIO in your eyes?" By conducting this size up of the situation, the number of possible paths narrows, and the ones that lead to success start to become more evident.
|A little research can speed your plan along|
Sure, it's a profound change in mindset, but it can easily lead us to more quickly bring new PIOs up to speed, and even teach a few more well seasoned PIOs a few new tricks.
Tom Iovino, Public Relations Strategist
Hillsborough County, Florida