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Friday, August 15, 2014

The Weekly Read

The Unthinkable: Who survives when disaster strikes – and why?
By Amanda Ripley
ISBN-13: 978-0307352903

When emergency planners think about disaster response, they often take a look at the sociology of how people as a group respond to disaster. However, as Ripley points out in her exceptionally well-written book, there is a tremendous amount of psychology to study in the individual’s personal response to risk and crisis situations.

With personal stories pulled from the accounts of survivors of the 1993 World Trade Center bombing, September 11, Hurricane Katrina and other disasters, she describes the arc of behavior that all of us go through when faced with imminent danger – disbelief, then deliberation, then action.

By studying how we respond to risk and danger, emergency planners can create new, more effective methods of communicating the need for preparedness and the proper response.

Tom Iovino, Public Information Specialist
https://www.linkedin.com/in/tomiovino

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